Google Analytics 4 is here. What will the future bring us and why is this a better name than App + Web?
On October 14th it was announced that Google Analytics App + Web will continue as Google Analytics 4 . With the choice of a new name it becomes clearer that these properties are the future of Google Analytics, also when your organization doesn’t have an app. Just over a year ago, in August 2019, Google released the fourth major version of Google Analytics...