Date & time
Thursday April 2nd 2026
14:00 - 15:00 CET
Online webinar
From anonymous visitor to converting lead. How data, tooling and CX drive stronger B2B conversion.
Many B2B organizations generate sufficient website traffic, yet struggle with too few qualified leads. Marketing lacks insight into who is genuinely interested, and Sales often engages when the opportunity has already cooled down. The result: missed opportunities and underutilized potential.
In this webinar, Leadinfo and Follo show how to turn anonymous website traffic into concrete company insights—and how to translate those insights into conversion and activation. Not standalone tools, but an integrated approach where intent data, CRO and personalization work together. We will also discuss a real-world case in which this approach demonstrably led to more qualified leads and stronger alignment between marketing and sales.
What you’ll learn:
- Why B2B websites structurally underperform in conversion
- How to identify anonymous traffic and turn it into valuable insights
- How to activate more leads through CX, CRO and personalization
- How marketing and sales can collaborate more effectively using intent data
- Practical lessons from successful cross-border cases
From traffic to insight. From insight to conversion.
Stop guessing. Start recognizing.
