FolloEngine

Where digital performance meets data precision

FolloEngine is our in-house tech stack for insights, automations and agents. Built on data and AI. It powers your strategy and execution across the whole search journey: social, organic, ads, marketplaces.

Our customers

Why FolloEngine

Data is the power behind every campaign

At Follo, we don't blindly rely on search engines, third-party tools, or gut feelings. Our distinction lies in the innovative application of data. 

We believe data, and the ability to turn it into insight and action, is what separates good campaigns from great ones. That belief is the core pillar behind everything we do: a data-driven strategy and execution across the whole search journey. FolloEngine is how we put it into practice.  FolloEngine offers four core modules, that help you turn data into action.

Stack them or use them on their own

Four modules. One home of search

Google Search

Powered by our own Google scraping method and years of search expertise. Google Search turns raw SERP data into answers. How does your market share compare to competitors? What content ranks for a given keyword? What is your audience actually asking? Google Search tells you.

AI Search

Search has moved. Google used to be the starting point. Now more people start with ChatGPT and other LLMs. AI Search fires real prompts at LLMs, gathers realistic answers, then extracts the brands, providers and citations mentioned. See where you're named, where your site is cited as a source, and how that develops over time.

Social Search

On TikTok and other platforms, search starts on the platform itself. Social Search shows you what content ranks and which creators take the top spots. Then it generates the insight to improve your position, straight away.

Tracking Quality

Insight is only as good as the data behind it. Tracking Guard monitors your client-side and server-side Google Tag Manager containers, 24/7. We analyse events, catch tracking issues before they cost you performance, and measure tag speed. As an official CookieScript partner, we also surface consent and content-preference data, straight in the platform.

Use one module or all four. FolloEngine is built to stack. Layer the modules you need, based on what your brand needs.

Platform features

Built to talk, not just report.

FolloEngine MCP 
All the data behind the modules, through our own MCP. Talk to your data in Claude, ChatGPT or any LLM you choose. Build custom reports yourself. Schedule recurring tasks.

Custom MCP 
Beyond the modules: connect over 300 data sources through our Custom MCP. Talk to all of it, in the LLM of your choice.

Home of Search 
One unified view of your brand's performance across every channel. Your home of search.

Hyper localisation 
Local markets need local data. FolloEngine is built to serve hyper-localised insight. Never generic. Always fit for the market you operate in.