Date & time
Thursday 8th of October 2026
DeFabrique, Utrecht
The place where the future of e-commerce comes together. At Shopping Today, you'll meet hundreds of professionals who, just like you, want to innovate, grow and stay ahead in a fast-changing market. From AI and marketplaces to customer experience and data — this is the event where strategy meets practice.
Follo is proud to once again be part of this leading event. Together with other pioneers, we'll share the latest insights, inspiring cases and practical takeaways you can put into action right away.
Shopping Today is all about knowledge, networking and looking forward. Whether you're a marketer, entrepreneur or e-commerce manager — here you'll find the inspiration and energy to take your next step.
Our speaker program:
Martijn van Dijk is CCO at Follo and has been an entrepreneur in digital marketing for almost twenty years. How visible is your brand in the organic landscape? Not just in the blue links, but in the PAAs, in local, in AI overviews, and as a citation in AI search. Most brands can't answer that question, because one integrated benchmark was missing. Now it exists. With FolloEngine, our own tool, we're introducing the brand visibility leaderboard: the benchmark that ranks brands per category on total organic visibility in the Netherlands. In this session we reveal the first rankings, and the surprises in them. You'll discover where your brand is found, where it stays invisible, and how to change that.
Judith de Rooij is Head of Social at Follo. Targeting options keep fading into the background, while algorithms need better signals more than ever to reach the right audience. With insights from Social Search you see which topics, questions, and content formats are already gaining traction in the market. You also discover which creators are visible on relevant keywords, and therefore hold influence within your category. That way you build campaigns no longer on assumptions, but on real, current interest. The result: more relevant content, a stronger paid social strategy, and a better position to stay ahead of your competition.
Stijn Bergmans is Head of AI Search at Follo and has spent almost four years experimenting with SEO & GEO for AI search engines. Classic search results are giving way to AI agents that search, compare, and soon check out, without a customer ever visiting your website. The click disappears, and with it the way you measure conversions. Everyone talks about AI Visibility, but few brands know how to measure it or justify it to stakeholders. In this session, Stijn shares practical examples: what actually works to get featured in AI answers, and how to rebuild visibility, authority, and attribution for a world without clicks.
Keep an eye on this page for updates about our program at Shopping Today.
