Marketing is fundamentally changing. Not because of more trends, but because of different choices. Search behavior no longer starts in one fixed place — it starts everywhere at once: in search engines, social media, marketplaces, and increasingly in AI-driven environments such as ChatGPT and Gemini. AI determines what becomes visible, who gets discovered, and which brands appear relevant. The homepage or search engine is no longer the natural starting point.
What to expect
During FolloTalks, we offer a mix of 2 inspiring keynotes and 9 interactive breakout sessions. Experts share insights into the future of marketing in a Search Everywhere world and demonstrate how AI, data, and platforms come together to make brands discoverable, relevant, and successful.
The full program will be announced soon, so keep an eye on this page for the latest updates.
Why you don’t want to miss this
- Discover how performance marketing, branding, and AI come together in an integrated strategy.
- Learn how to leverage marketplaces effectively as a structural growth engine.
- Gain insights into SEO, content strategy, and B2B marketing in an AI-driven world.
- Connect with industry peers, exchange experiences, and explore new opportunities for your brand.
