Date and time
Thursday, May 28, 2026
9:00 - 17:00
Beurs van Berlage
Damrak 243, 1012 ZJ Amsterdam
AI across the board: from agents and content creators, to AI in internal processes. Personalization reaches a new level with automated user testing and AI-driven feedback analysis. Search changes the path to purchase. And Google’s AI Overviews and AI interfaces like ChatGPT and Gemini shift the focus from shopping lists to selected product pages.
The integration of social media and shopping is 'the new normal'. Europe follows in the footsteps of China. Gain insights from industry experts and top brands like Rituals, Odido, GoSpooky, and Essent.
