Date & time
1 december 2026 09:00 - 18:30 walk-in from 08:00
Brussels Gate, Alfons Gossetlaan 9, 1702 Groot-Bijgaarden, België
From digital to double digits: that is what this edition of Digital First 2026 is all about. On December 1, business and digital leaders from across Europe come together at Brussels Gate with one shared question: how do you turn digital ambition into measurable results? On behalf of Follo, Kayn Wolfswinkel delivers a keynote on search: how do you win market share now that your customers search everywhere?
Your customers swipe through TikTok, ask ChatGPT, dig into Reddit, compare on Google and buy on marketplaces, often in a single session and long before they reach your website. Yet most marketing budgets are still allocated as if Google were the only search engine. Kayn shows how organisations can bring Google, TikTok (Shop), AI search and marketplaces together into one approach, measured in market share instead of rankings.
Key takeaways
- The Follo playbook: four search disciplines in one strategy
- Where your customers really discover, compare and buy, based on topic modelling across Google, TikTok, AI and commerce
- How to bring TikTok Shop and marketplaces into one visibility strategy
- Real cases from the Follo portfolio, with concrete growth results
Five themes take centre stage at this event: AI in business, cyber resilience, data and sovereignty, the future of work, and innovation in robotics. The day is packed with strong keynotes, including the co-founder of Vinted, the Chief Digital Evangelist at Salesforce and the Director of AI at Techwolf. So you will hear not only how Follo looks at search, but also how other organisations turn their digital plans into execution.
